Founder-Led Outbound

Qualified Sales Meetings for Technical Service Companies

Founder-led cold email, LinkedIn, and calling for HVAC, mechanical, industrial, and engineering-driven businesses — so you stop waiting on referrals and start booking the right buyers every month.

900–1,800
Email Touches / mo
100–250
LinkedIn & Cold Calls / mo
300–600
Decision Makers / mo
8–15
Qualified Meetings / mo

These are estimated campaign goals per month. Results depend on market, offer, and timing.

Built for Technical Companies

I'm Adam Krol — an engineer who does outbound for technical businesses.

I've worked inside engineering and manufacturing companies, so I know how technical buyers think and what earns their attention — which means outreach that speaks their language instead of generic sales spam.

As an Applications Engineer at SKF, I managed an account the way most technical sales runs — on existing relationships, waiting for the customer to call once a need already existed.

I stopped waiting: I found opportunities earlier, started conversations before the RFQ, and brought in enough new work that the account needed another engineer to support it. That's the approach I now run for other technical companies.

Adam Krol
Where I've Worked
CNHTeslaS&C ElectricSKFMolex
3.9 GPA Mechanical Engineering @ UIC
What I Do

A predictable flow of sales conversations

I find your qualified buyers, reach them directly, and book meetings on your calendar. Expand any service to see what's included and why it matters.

What's Included

  • Prospect research
  • Company and contact sourcing
  • Buyer filtering by fit
  • Decision-maker identification
  • List cleaning and organization
  • Ongoing list refinement

Why It Matters

Better targeting means better outreach. If the list is wrong, nothing else works well.

What's Included

  • Targeted prospect list building
  • Personalized messaging and copywriting
  • Campaign setup and launch
  • Deliverability-focused sending
  • Reply handling and qualification
  • Ongoing testing and optimization

Why It Matters

Cold email gives you a scalable way to consistently get in front of the right buyers without relying only on referrals or inbound.

What's Included

  • Ideal prospect targeting
  • Connection and messaging strategy
  • Personalized outreach
  • Follow-up sequences
  • Conversation handling
  • Meeting booking support

Why It Matters

LinkedIn helps build familiarity and trust with buyers who are less likely to respond to cold outreach alone.

What's Included

  • Cold calling to targeted prospects
  • Follow-up calls to interested leads
  • Voicemail strategy
  • Basic qualification
  • Meeting booking support
  • Outreach feedback to improve messaging

Why It Matters

Calling adds speed, directness, and a human touch, especially when a buyer is already aware of your company or showing interest.

What's Included

  • Reply handling
  • Lead qualification
  • Follow-up coordination
  • Scheduling support
  • Calendar booking
  • Handoff of qualified conversations

Why It Matters

The goal is not just activity. The goal is qualified conversations with real potential buyers.

How It Works 🚀

I handle the entire outreach process

1

Define the Right Buyers

I start by understanding your offer, market, and ideal customer so outreach is aimed at the right companies from day one.

2

Build a Qualified Prospect List

I research and build a focused list of decision makers who match your ideal customer profile.

3

Launch Across the Right Channels

I run outbound through email, LinkedIn, and calling where appropriate to create more chances to start conversations.

4

Handle Replies and Qualify Interest

I manage responses and identify real opportunities.

5

Book Meetings on Your Calendar

Interested and qualified prospects are scheduled directly onto your calendar.

6

Improve Performance

I continuously refine targeting, messaging, and campaign performance based on what the market responds to.

Your Part: Deal Closure

All that's left for you to do is attend booked appointments, run sales negotiations, and sign new deals.

Pricing 🧩

A simple way to test outbound

Without taking on excessive risk or commitment.

45-Day Founder-Led Pilot

Everything you need to start real conversations with the right buyers.

$1,500 base
+ $300 per held qualified meeting

What's Included

  • Targeted lead list building
  • Messaging tailored to your market and offer
  • Cold email, LinkedIn, and calling outreach
  • Reply handling and basic qualification
  • Meeting booking support
  • Weekly optimization throughout the pilot

Why it's structured this way: A lot of agencies ask you to commit to high retainers before you know whether the process will work for your market. This pilot gives enough time to get everything in place properly — setup, messaging, targeting, and outreach — while keeping the commitment low and straightforward. A meaningful part of what you pay is tied to actual held meetings.

Low downside. Clear next step. If there are zero held qualified meetings during the first 45 days, I will continue working for 2 additional weeks at no extra base fee. If the pilot performs well, we can keep building from there.

Ready to build a predictable pipeline?

Let's talk about your market, your offer, and whether a 45-day pilot makes sense.

Book a Call